Eddie Bauer has leveraged its store,website,and catalog channels with impressive results.At Eddie Bauer,every effort is made to make the apparel shopping and purchase process for its customers the same as its retail stores,its catalog,and its website.An Eddie Bauer marketing manager says,"We don't distinguish between channels because it's all Eddie Bauer to our customers." Eddie Bauer is likely following a(n)__________ strategy.
A)cross-functional
B)interlocking marketing
C)dual distribution
D)multichannel marketing
E)market penetration

Question

Quizplus · Accepted Answer

Eddie Bauer is implementing a multichannel marketing strategy by integrating its store, website, and catalog channels to provide a seamless shopping experience for customers. The company does not distinguish between channels because it wants customers to view all channels as one Eddie Bauer brand.

Eddie Bauer Has Leveraged Its Store,website,and Catalog Channels with Impressive