One problem that can occur from the use of a transactional website is __________,even though marketers claim the number of new customers they attract to stores offsets this problem.
A)customer attrition
B)stickiness
C)cannibalization
D)unauthorized buzz
E)excessive product returns

Question

Quizplus · Accepted Answer

Cannibalization occurs when sales made through a transactional website negatively impact sales made in physical stores. Marketers may claim that the number of new customers attracted to the website offsets this problem, but it still can lead to decreased revenue for brick-and-mortar stores. The other answer choices do not accurately describe the problem that can occur from the use of a transactional website.

One Problem That Can Occur from the Use of a Transactional