A significant threat arising from the introduction of an Internet channel and the potential harm to trade relationships with their retailing intermediaries is referred to as __________.
A)channel conflict
B)channel clash
C)channel chaos
D)channel divergence
E)channel discord

Question

Quizplus · Accepted Answer

Channel conflict refers to the potential harm that can arise due to the introduction of a new channel, such as the Internet channel, which can disrupt the existing relationships with retailing intermediaries. Therefore, option A is the correct choice. The other options (B-E) do not accurately describe the concept of channel conflict.

A Significant Threat Arising from the Introduction of an Internet