Russ Berry Company is a company that makes gifts and collectibles.When its southeastern sales representative is driving through a community on her way to make a sales call,she looks for small independent florists and gift shops.When she finds a retailer whom she knows is not carrying Russ products,she stops and makes a sales call.The company's sales rep uses __________ to find its prospects.

Question

Quizplus · Accepted Answer

The sales representative is using cold canvassing since she is stopping at stores she has not previously visited or contacted in order to make a sales pitch.

Russ Berry Company Is a Company That Makes Gifts and Collectibles.When