To create a successful advertising campaign on Facebook,a good strategy a brand manager can use it to
A)create ads that will appear in a specified,strategic position on every page when users log into their profiles.
B)create and send an e-mail message to every registered Facebook user.
C)create video ads with a funny,engaging,character spokesperson for the brand that will capture users' attention and "go viral."
D)create ads that incorporate controversial topics like religion and politics to get Facebook users to "Like" their Page.
E)create a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

Question

Quizplus · Accepted Answer

Creating engaging, entertaining video ads with a relatable character is a good strategy as it captures users' attention and can potentially go viral, increasing brand exposure and reach on the platform. Option A is not feasible as Facebook does not allow ads to appear in a fixed position on every page. Option B is considered spam and will likely result in negative brand perception. Option D is a risky strategy as it may garner negative attention and backlash from users. Option E is not a recommended strategy as it would be perceived as disingenuous and may not resonate with users.

To Create a Successful Advertising Campaign on Facebook,a Good Strategy