Mark Zuckerberg's biggest mistake with Facebook was to
A)purchase Instagram when other photo-sharing websites like Snapchat and Flickr have failed.
B)bet that standalone apps would disappear and users of smartphones would simply surf websites on these devices.
C)develop an offering similar to Twitter.
D)compete with YouTube by allowing users to post their own uncensored videos.
E)pay users "cash rewards" when they click on to view and then "Like" ads to generate revenues.

Question

Quizplus · Accepted Answer

Zuckerberg's biggest mistake was underestimating the importance of mobile and the rise of standalone apps. He initially thought that users would primarily access Facebook through mobile browsers rather than standalone apps which led to a slow response in developing and promoting the Facebook app. This allowed other social media apps to gain traction in the mobile market before Facebook caught up.

Mark Zuckerberg's Biggest Mistake with Facebook Was to