How did Greenpeace use social media to trigger customer complaints to get Nestlé to capitulate to its demands?
A)Greenpeace hacked into Nestlé's website.
B)Greenpeace posted a provocative video on YouTube,then later on Vimeo.
C)Greenpeace inundated Nestlé's Facebook page with comments.
D)Greenpeace protested Nestlé's policies on a television talk show.
E)Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

Question

Quizplus · Accepted Answer

Greenpeace posted a video on YouTube and Vimeo showing the impact of Nestlé's palm oil on forests and Orangutans' habitats. This video was widely shared on social media platforms and triggered customer complaints, which ultimately led to Nestlé changing its policies. Greenpeace also used hashtags such as #kitkat and #orangutans to amplify their message on Twitter.

How Did Greenpeace Use Social Media to Trigger Customer Complaints