Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?
A)Immediately respond to the attack with aggression to get the attackers to back down.
B)Ignore your detractors so they will stop commenting.
C)Communicate your solution with transparency and an approachable tone through multiple social media platforms.
D)Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.
E)Accept whatever solution the attackers offer,as quickly as possible.

Question

Quizplus · Accepted Answer

The textbook recommends that a brand manager should communicate their solution with transparency and an approachable tone through multiple social media platforms. This helps to show that the brand is listening to their customers' concerns and taking steps to address the issue. Aggression may further escalate the situation, while ignoring the detractors may lead them to continue commenting. Using traditional media may not reach the target audience effectively, and accepting whatever solution the attackers offer without evaluation may not be in the best interest of the brand.

Which of the Following Responses Does the Textbook Recommend a Brand