What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?
A)Respond with aggression to get them to back down.
B)Ignore them and they will stop commenting.
C)Undermine their credibility by emphasizing the fact that they are not "experts."
D)Communicate directly and honestly with them.
E)Accept whatever solution they offer,as they will not cooperate any other way.

Question

Quizplus · Accepted Answer

Communication is key in any crisis situation, and it is important for a brand manager to respond directly and honestly to key influencers during a social media attack. This can help to build trust and establish a sense of transparency, which can be beneficial in helping to diffuse the situation. Responding with aggression, ignoring influencers, or undermining their credibility are all tactics that are unlikely to be effective and may even exacerbate the situation. Accepting whatever solution influencers offer is also not advisable, as it may not be in the best interest of the brand.

What Is the Best Way a Brand Manager Might Deal