All of the following are typical marketing actions a brand manager can take in the convergence of the real and digital worlds EXCEPT:
A)showing ads,product prices,and locations.
B)offering digital coupons and discounts for location check-ins and loyalty programs.
C)using bar codes,QR codes,and RFID scans to inform customers and take orders.
D)using far field communications to scan faces that enable marketers to tailor digital messages to customers' smartphones.
E)qualifying leads and target online ads using personal data and "likes" from social media users and unique visitors.

Question

Quizplus · Accepted Answer

Using far-field communications to scan faces and tailor digital messages to customers' smartphones is not an ethical marketing practice and violates privacy laws. Therefore, it is not a typical marketing action that a brand manager should take in the convergence of the real and digital worlds.

All of the Following Are Typical Marketing Actions a Brand