Which of the following the results of the convergence of the real and digital worlds is MOST ACCURATE?
A)a greater emphasis on traditional media since is more cost effective than social media
B)an increased emphasis on measuring the marketing return on investment for social media initiatives
C)a de-emphasis on socially networked "communities" like loyal users of a brand or alumni associations-groups with common interests
D)the elimination of traditional media;all media will become digital
E)The failure of near field communications to expand e-commerce due to the absence of digital cash

Question

Quizplus · Accepted Answer

The convergence of the real and digital worlds has resulted in an increased emphasis on measuring the marketing return on investment for social media initiatives. As more communication and commerce moves online, it becomes increasingly important to track the effectiveness of digital marketing efforts.

Which of the Following the Results of the Convergence of the Real