TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks.Pipeline safety is becoming a big issue in the U.S.as more natural gas lines are being laid near population centers.The timing is right for this company to be extremely successful,but it must use __________ advertising so oil companies will know of its product's existence.

Question

Quizplus · Accepted Answer

The product is a new and innovative approach to pipeline safety, making pioneering advertising the best choice to showcase its unique features and benefits. Pioneering advertising focuses on educating the target market about a new product or service and its benefits, as opposed to simply reminding them of existing options or competing with similar products.

TransWave International Is a Small Company That Has Developed a System