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The Primary Purpose of a Competitive Advertisement Is to

Question 22

Multiple Choice

The primary purpose of a competitive advertisement is to


A) tell people what a product is, what it can do, and where it can be found.
B) assure current users they made the right choice.
C) reinforce previous knowledge of a product.
D) promote a specific brand's features and benefits.
E) promote the advantages of one product class over another.

Correct Answer:

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