What type of product advertisement is a Samsung ad that compares its features relative to products in a similar category?
A) reminder
B) pioneering
C) reinforcement
D) comparative
E) competitive
Correct Answer:
Verified
Q18: Advertising that promotes a specific brand's features
Q21: Studies indicate that comparative ads attract more
Q22: The primary purpose of a competitive advertisement
Q23: Reminder advertisements are especially effective for products
Q24: A recent Samsung Galaxy S III ad
Q25: The purpose of a reminder advertisement is
Q28: The key objective of competitive advertising is
Q32: An ad for Allegra allergy medicine highlights
Q35: An ad for Citrucel fiber supplement claimed
Q38: A comparative ad
A) reinforces previous knowledge of
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