A recent Samsung Galaxy S III ad highlighted the advantages of its smart phone relative to Apple's iPhone. What type of product advertisement is the Samsung ad?
A) reminder
B) pioneering
C) reinforcement
D) comparative
E) competitive
Correct Answer:
Verified
Q4: A pioneering (or informational) ad
A) reinforces previous
Q18: Advertising that promotes a specific brand's features
Q19: A recent Verizon "Share Everything" ad that
Q21: Which of the following statements about comparative
Q21: Studies indicate that comparative ads attract more
Q22: The primary purpose of a competitive advertisement
Q23: Reminder advertisements are especially effective for products
Q25: The purpose of a reminder advertisement is
Q27: What type of product advertisement is a
Q28: The key objective of competitive advertising is
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