Which of the following statements about comparative advertising is most accurate?
A) Comparative advertisements increase the perceived quality of the advertiser's brand.
B) Comparative advertisements now constitute over 90 percent of all television ads.
C) Comparative advertisements attract less consumer attention to the advertiser's brand.
D) Comparative advertisements have been banned by the Federal Trade Commission.
E) Comparative advertisements can, and often do, cause more harm than good.
Correct Answer:
Verified
Q4: A pioneering (or informational) ad
A) reinforces previous
Q16: Advertisements that focus on selling a product
Q17: Pioneering advertisements would most likely be used
Q18: A Levi's ad features the introduction of
Q18: Advertising that promotes a specific brand's features
Q19: A recent Verizon "Share Everything" ad that
Q22: The primary purpose of a competitive advertisement
Q23: Reminder advertisements are especially effective for products
Q24: A recent Samsung Galaxy S III ad
Q25: The purpose of a reminder advertisement is
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