Question 1

Which of the following statements about comparative advertising is most accurate?

Accepted Answer

The answer of Which of the following statements about comparative...

Question 2

The primary purpose of a competitive advertisement is to

Accepted Answer

The primary purpose of a competitive advertisement is to promote a specific brand's features and benefits, differentiating it from its competitors.

Question 3

Reminder advertisements are especially effective for products in which stage of their product life cycle?

Accepted Answer

Reminder advertisements are designed to keep a product or brand top-of-mind among consumers who have already been exposed to it, rather than attracting new customers. Therefore, they are most effective in the mature stage when the product has already been established and is not in the introductory or growth stages where the main goal is to attract new customers. The harvesting and decline stages are typically associated with reducing marketing efforts, so reminder advertisements may not have much impact in those stages.

Question 4

A recent Samsung Galaxy S III ad highlighted the advantages of its smart phone relative to Apple's iPhone. What type of product advertisement is the Samsung ad?

Accepted Answer

The Samsung ad is a comparative product advertisement because it directly compares the features of its product to that of its rival, the iPhone.

Question 5

The purpose of a reminder advertisement is to

Accepted Answer

Reminder advertisements are designed to reinforce previous knowledge of a product or brand. They are targeted towards individuals who have already been exposed to the product or brand, but may need a reminder to make a purchase or re-engage with the product. Therefore, the best choice is D - to reinforce previous knowledge of a product.

Question 6

Advertising that promotes a specific brand's features and benefits is referred to as __________ advertising.

Accepted Answer

The answer of Advertising that promotes a specific brand's features...

Question 7

What type of product advertisement is a Samsung ad that compares its features relative to products in a similar category?

Accepted Answer

The Samsung ad compares its features with products in a similar category, which is known as comparative advertising. Hence, option D is the correct answer.

Question 8

The key objective of competitive advertising is to

Accepted Answer

The key objective of competitive advertising is to persuade the target market to choose the firm's brand over that of its competitors. While options A, B, and C are important components of advertising, they do not reflect the primary objective of competitive advertising, which is to gain a competitive advantage in the marketplace. Option D refers to comparative advertising, which is a subset of competitive advertising, but it does not capture the comprehensive objective of competitive advertising, which is to win customers over from competitors.

Question 9

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type, message content, and audience

Accepted Answer

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type,message content,and audience gender.

Question 10

An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of __________ advertising.

Accepted Answer

The ad is making a comparison between two products (Citrucel and Metamucil) and highlighting a perceived advantage (better taste) of Citrucel over its competitor. This makes it an example of comparative advertising.

Question 11

A comparative ad

Accepted Answer

A comparative ad shows one brand's strengths relative to those of competitors. It highlights the advantages of that brand over its competitors and persuades potential customers to choose that brand over others.

Question 12

An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton. This is ad is an example of __________ advertising.

Accepted Answer

The ad is highlighting the advantages of Allegra over its primary competitors, making a direct comparison with them. This type of advertising is known as comparative advertising.

Question 13

Which of the following statements about comparative advertising is most accurate?

Accepted Answer

Comparative advertisements are designed to highlight the advantages of the advertiser's brand over competitors, which can attract more consumer attention.

Question 14

A competitive (or persuasive) ad

Accepted Answer

The answer of A competitive (or persuasive) ad
...

Question 15

When Cadillac uses advertising to promote specific features of its Escalade hybrid, it is using which type of product advertisement?

Accepted Answer

The answer of When Cadillac uses advertising to promote specific...

Question 16

Advertisements that reinforce previous knowledge of a product are referred to as __________ advertisements.

Accepted Answer

Reminder advertisements are designed to reinforce previous knowledge of a product or brand to keep it top of mind among consumers. They do not provide new information, but rather remind consumers of a product they already know about.

Question 17

TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the United States as more natural gas lines are being laid near population centers. The timing is right for this company to be extremely successful, but it must use __________ advertising so oil companies will know of its product's existence.

Accepted Answer

Pioneering advertising is used to introduce new products or services to the market. As TransWave International has developed a new system, it needs to inform the oil companies about its innovative product. Therefore, pioneering advertising is the best choice for the company to make potential customers aware of its existence.

Question 18

Competitive advertisements that show the relative strength of one brand over another are referred to as __________ advertisements.

Accepted Answer

Comparative advertisements are designed to show the strengths of one brand compared to another. Advocacy advertisements are created to promote a particular point of view, while reminder advertisements aim to keep a brand or product in the customer's mind. Differentiation advertisements focus on showcasing the unique features of a single brand.

Question 19

Which of the following statements about comparative advertising is true?

Accepted Answer

Comparative advertising can be legally risky and requires market research to support the advertiser's claims. It is important to have evidence that the claims in the advertisement are true and not misleading.

Question 20

A reminder ad

Accepted Answer

A reminder ad serves to reinforce previous knowledge of a product, reminding the audience of the product's existence, benefits, and use. It does not necessarily promote specific features or compare to competitors, but rather seeks to remind consumers to continue using the product.

Quiz 18: Advertising Sales Promotion and Public Relations

Which of the following statements about comparative advertising is most accurate?

The primary purpose of a competitive advertisement is to

Reminder advertisements are especially effective for products in which stage of their product life cycle?

A recent Samsung Galaxy S III ad highlighted the advantages of its smart phone relative to Apple's iPhone. What type of product advertisement is the Samsung ad?

The purpose of a reminder advertisement is to

Advertising that promotes a specific brand's features and benefits is referred to as __________ advertising.

What type of product advertisement is a Samsung ad that compares its features relative to products in a similar category?

The key objective of competitive advertising is to

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type, message content, and audience

An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of __________ advertising.

A comparative ad

An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton. This is ad is an example of __________ advertising.

Which of the following statements about comparative advertising is most accurate?

A competitive (or persuasive) ad

When Cadillac uses advertising to promote specific features of its Escalade hybrid, it is using which type of product advertisement?

Advertisements that reinforce previous knowledge of a product are referred to as __________ advertisements.

Competitive advertisements that show the relative strength of one brand over another are referred to as __________ advertisements.

Which of the following statements about comparative advertising is true?

A reminder ad