Reminder advertisements are especially effective for products in which stage of their product life cycle?

Question

Quizplus · Accepted Answer

Reminder advertisements are designed to keep a product or brand top-of-mind among consumers who have already been exposed to it, rather than attracting new customers. Therefore, they are most effective in the mature stage when the product has already been established and is not in the introductory or growth stages where the main goal is to attract new customers. The harvesting and decline stages are typically associated with reducing marketing efforts, so reminder advertisements may not have much impact in those stages.

Reminder Advertisements Are Especially Effective for Products in Which Stage