Using LeBron James in a Samsung commercial or Beyoncé in a Pepsi ad rather than unknown actors is an example of a very popular form of advertising today-the use of __________.

Question

Quizplus · Accepted Answer

The use of celebrities as spokespersons is a very popular form of advertising, also known as celebrity endorsements or celebrity branding. This approach leverages the popularity and influence of famous individuals to promote a product or service, as consumers may be more likely to buy a product if they see their favorite celebrity endorsing it.

Using LeBron James in a Samsung Commercial or Beyoncé in a Pepsi