The owners of a small toy store had a limited advertising budget and were very concerned about spending their advertising dollars wisely.One of their primary advertising goals was to expose customers in the store's limited market area to their advertising messages as often as fiscally possible.The owners of the toy store were MOST LIKELY concerned with

Question

Quizplus · Accepted Answer

The concern of exposing customers in the store's limited market area to their advertising messages as often as possible indicates that the owners of the toy store are primarily concerned with frequency, which is the number of times a target audience is exposed to an advertising message.

The Owners of a Small Toy Store Had a Limited