Advertising studies indicate that consumers respond more favorably to __________ with repeated exposure to advertisements.

Question

Quizplus · Accepted Answer

Brand extensions are new products introduced under an already established brand name. Studies have shown that consumers respond more favorably to brand extensions with repeated exposure to advertisements. This is because they already have a positive association with the original brand, and repeated exposure to the new product reinforces this positive association.

Advertising Studies Indicate That Consumers Respond More Favorably to __________