An advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit,plus bonuses if specific goals are met.This type of agency is referred to as a(n)__________.

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A full-service agency is an advertising agency that offers a complete range of advertising services, including developing and placing advertisements. These agencies may receive payment according to an incentive plan based on performance, which includes agency costs and a profit percentage, plus bonuses for meeting specific goals. The other options, such as in-house agencies, modified-service agencies, promotional firms, and limited-service agencies, may not offer the same range of services or payment structures.

An Advertising Agency That Assists Clients by Both Developing and Placing