The promotional mix includes advertising, personal selling, sales promotion, __________, and direct marketing.

Question

Quizplus · Accepted Answer

Public relations is a key component of the promotional mix and involves building and maintaining relationships with various stakeholders, including customers, employees, suppliers, and the media. This can include activities such as press releases, events, sponsorships, and community involvement. Infomercials, merchandising, word-of-mouth, and publicity are all tactics that may be used in the promotional mix, but they are not one of the five main components of the mix.

The Promotional Mix Includes Advertising, Personal Selling, Sales Promotion, __________