The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) __________.
A) explain how to use the product
B) inform customers of complementary offerings
C) remind them later about the benefits they enjoyed by using the product
D) inform customers of pricing changes
E) lure customers away from competitors' products
Correct Answer:
Verified
Q3: The _ includes advertising, personal selling, sales
Q5: Promotion represents the fourth element in the
Q6: Marketers have observed that our marketplace is
Q7: The _ element of the marketing mix
Q8: The promotional mix includes advertising, personal selling,
Q9: The promotional mix includes advertising, personal selling,
Q11: In a marketing context, the acronym IMC
Q12: The _ can be used to inform
Q13: The promotional mix includes advertising, _, sales
Q14: Promotion represents the fourth element in the
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