To promote its theme parks to groups,Disney uses advertising,direct marketing,Internet promotion,and sales promotions with other companies such as McDonald's.In other words,Disney uses IMC,which stands for (an)

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IMC stands for "Integrated Marketing Communications." This approach involves integrating different marketing communication tools and techniques to create a unified and consistent message to the target audience. Disney's use of advertising, direct marketing, internet promotion, and sales promotions with other companies like McDonald's all contribute to a comprehensive communication campaign that aims to reach different groups of customers.

To Promote Its Theme Parks to Groups,Disney Uses Advertising,direct Marketing,Internet