The proper blend of elements in the promotional mix depends on the type of product.The three specific characteristics to be considered are complexity,__________,and ancillary services.

Question

Quizplus · Accepted Answer

The proper blend of elements in the promotional mix depends on the type of product, and three specific characteristics that need to be considered are complexity, risk, and ancillary services. Durability, adaptability, and accessibility are not necessarily determining factors in the promotional mix. Acceptability can be important, but it is not one of the three specific characteristics mentioned in the statement.

The Proper Blend of Elements in the Promotional Mix Depends