Which of the following forms of direct marketing has the LOWEST response rate according to Figure 17-8 above?
A) direct mail
B) e-mail
C) paid search
D) telemarketing
E) advertising
Correct Answer:
Verified
Q248: An important factor in developing successful IMC
Q248: An important factor in developing successful IMC
Q253: The best approach to budgeting is objective
Q257: Imagine a small retailer saying, "Well, after
Q260: The Olympics have become a very visible
Q295: Direct marketing currently accounts for about _
Q297: Factors such as differences in payment methods
Q301: Which of the following statements regarding direct
Q302: All of the following are consumer-related data
Q304: Which of the following direct marketing tools
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents