All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog)EXCEPT:

Name: All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog)EXCEPT:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand is not typically a consumer-related data point in a direct marketing database. The other options, including media usage, demographics, past purchases, and lifestyles, are all common data points used to create targeted marketing campaigns.

All of the Following Are Consumer-Related Data That Comprise a Direct