The marketing metrics related to a retailer's customers include all of the following EXCEPT:
A)the number of customers per day or per hour.
B)the average length of a store visit.
C)the turnover of inventory.
D)the average transaction size per customer.
E)the number of transactions per customer.

Question

Quizplus · Accepted Answer

Turnover of inventory is not directly related to customers, but rather the retailer's operations and supply chain management. The other metrics listed are all related to customers and their behavior.

The Marketing Metrics Related to a Retailer's Customers Include All