Managing the breadth and depth of merchandise available from many manufacturers requires retail buyers who are
A)efficient and effective managers.
B)familiar with the needs of the target market.
C)experienced shoppers.
D)familiar with retail inventory management.
E)product champions.

Question

Quizplus · Accepted Answer

Retail buyers need to understand the needs of their target market to ensure they are selecting merchandise that will appeal to their customers. This involves analyzing market trends and consumer behavior to make informed purchasing decisions.

Managing the Breadth and Depth of Merchandise Available from Many