The marketing metrics related to a retailer's customers include all of the following except
A)the number of customers per day or per hour.
B)the average length of a store visit.
C)the turnover of inventory.
D)the average transaction size per customer.
E)the number of transactions per customer.

Question

Quizplus · Accepted Answer

The turnover of inventory is a metric related to the retailer's products and not its customers. The other metrics listed are all related to the behavior of the retailer's customers.

The Marketing Metrics Related to a Retailer's Customers Include All