Figure 15-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "A" would be an appropriate marketing channel for which of the following?

Question

Quizplus · Accepted Answer

Channel "A" typically represents a direct marketing channel with no intermediaries, which is suitable for services like State Farm insurance that are sold directly to consumers.

Figure 15-3 Above Depicts Four Common Marketing Channels for Consumer