The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.This channel is represented in Channel "D" in Figure 15-3 above.Which of the following products would most likely be marketed using this kind of channel?

Question

Quizplus · Accepted Answer

Jaipur rugs made in India are typically produced by small manufacturers and sold through small retailers and other intermediaries. This makes it more suitable for a channel that employs many small manufacturers and retailers to coordinate the supply of the product. The other products listed are typically sold through larger manufacturers and retailers who use more direct marketing channels.

The Most Indirect Marketing Channel Is Employed Where Many Small