Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally.These firms are MOST LIKELY using __________ strategy.

Question

Quizplus · Accepted Answer

A strategic channel alliance refers to a cooperative agreement between two or more organizations to distribute their products or services through a shared distribution channel. In this case, Kraft Foods and Starbucks have formed a partnership to distribute Starbucks coffee through Kraft's distribution channels, which qualifies as a strategic channel alliance.

Kraft Foods Distributes Starbucks Coffee in U