Based on the information presented in the UMD15: Channel Sales and Profit Marketing Dashboard above,which channel of distribution should the furniture manufacturer consider dropping?

Question

Quizplus · Accepted Answer

Department store chains have the lowest sales and profits compared to other channels of distribution. Dropping this channel of distribution may not significantly impact the overall sales and profits of the furniture manufacturer. Instead, the manufacturer can focus on strengthening its presence in other channels such as furniture store chains and independent furniture stores where it is currently experiencing higher sales and profits.

Based on the Information Presented in the UMD15: Channel Sales