Marketers using a dynamic pricing policy should take care to avoid
A)requests for allowances.
B)price discrimination.
C)contradictory promotions.
D)changes in market segmentation.
E)support from government agencies.

Question

Quizplus · Accepted Answer

Dynamic pricing policies can sometimes lead to price discrimination, which is unfair and illegal. Marketers must ensure that their pricing strategies are not discriminatory towards certain groups of customers based on their age, gender, race, or any other protected characteristic.

Marketers Using a Dynamic Pricing Policy Should Take Care to Avoid