Product-line pricing involves determining (1) the lowest-priced product and price; (2) the highest-priced product and price; and (3) __________.
A)the single most popular item in the line
B)the least vulnerable product in the line
C)the most frequently sold product in the line
D)the most price-insensitive product in the line
E)the price differentials for all other products in the line

Question

Quizplus · Accepted Answer

Product-line pricing involves setting different prices for different products within the same line. Therefore, the third step should involve determining the price differentials for all other products in the line.

Product-Line Pricing Involves Determining (1) the Lowest-Priced Product and Price;