Which of the following statements is MOST ACCURATE?
A)For some products,price influences the perception of overall quality,and ultimately value,to consumers.
B)A consumer's view of a product's value is always tied to quality.
C)A consumer's view of value is a function of his or her education and income.
D)Price plays only a small part in a consumer's perceived value of a product or service.
E)Price plays a large role in assessing value but a very minor role in assessing quality.

Question

Quizplus · Accepted Answer

Price does impact consumer's perception of the overall quality and value of some products. Consumers may believe that a higher price point indicates higher quality, while a lower price could indicate lower quality. However, this is not always the case and can vary depending on the product and consumer preferences.

Which of the Following Statements Is MOST ACCURATE