All of the following are examples of pricing objectives EXCEPT:
A)market share.
B)survival.
C)unit sales.
D)social responsibility.
E)competitors' prices.

Question

Quizplus · Accepted Answer

Competitors' prices are not a pricing objective; they are a factor considered when setting prices. Pricing objectives are goals that guide how a company sets its prices, such as increasing market share, ensuring survival, maximizing unit sales, or fulfilling social responsibility.

All of the Following Are Examples of Pricing Objectives EXCEPT