Which of the following statements regarding sales goals is MOST ACCURATE?
A)For marketing managers,sales revenue or unit sales can be easily translated into meaningful targets for a product line or brand.
B)Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
C)Very often,cutting prices results in a decrease in market share.
D)Setting unit volume sales as a pricing objective results in price wars with competitors,so the practice is limited to industries with few competitors.
E)An advantage of increasing unit volume sales is that it always results in an increase in profits.

Question

Quizplus · Accepted Answer

Sales revenue or unit sales are commonly used as key performance indicators (KPIs) for marketing managers in setting sales goals for their products. These targets can be measured and tracked easily, making it a useful metric for evaluating the success of marketing campaigns and making adjustments to strategies accordingly. Option B is partially correct as cutting prices may lead to an increase in sales for related products, but it is not always the case. Option C is not entirely true as price cuts may also result in an increase in market share. Option D is incorrect as setting unit volume sales as a pricing objective may not always result in price wars and is not limited to industries with few competitors. Option E is also incorrect as increasing unit volume sales does not always lead to an increase in profits, as it depends on the cost of producing and selling the product.

Which of the Following Statements Regarding Sales Goals Is MOST