Which of the following statements regarding a market share pricing objective is MOST ACCURATE?
A)A market share objective is often difficult for product managers since stockholders are looking for immediate dividends (return of profits).
B)Although increased market share is a primary goal of some firms,others see it as a means to other ends,such as increased sales or profits.
C)Selecting market share as a pricing objective is particularly effective if industry sales are rising.
D)An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
E)Ironically,a market share objective is realized by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle.

Question

Quizplus · Accepted Answer

While a market share objective may be a primary goal for some firms, others may see it as a means to achieving other goals such as increased sales or profits. This statement is the most accurate as it recognizes that market share is not the only goal for every firm and that there may be competing pricing objectives. All the other statements are either inaccurate or incomplete.

Which of the Following Statements Regarding a Market Share Pricing