Some specialty-toy retailers pursue a __________ pricing objective to generate cash to ward off bankruptcy.
A)market share
B)survival
C)sales revenue
D)single product line
E)profit

Question

Quizplus · Accepted Answer

Pursuing a survival pricing objective means that the retailer is pricing their products in a way that generates enough cash to keep the business afloat and avoid bankruptcy. Given the context of the question, this is the most appropriate pricing objective for a specialty-toy retailer that may be struggling financially.

Some Specialty-Toy Retailers Pursue a __________ Pricing Objective to Generate