For years,a local "greasy spoon" diner had customers lining up around the building for breakfast.When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic,the proprietor was delighted.Having saved enough in previous years,he was certain it could hold him over through the three-month construction.Unfortunately,construction delays continued for an additional six months and the work is still in progress.The best pricing objective at this point for the diner's owner would MOST LIKELY be __________.
A)profit
B)market share
C)unit volume
D)survival
E)social responsibility

Question

Quizplus · Accepted Answer

The best pricing objective for the diner's owner at this point would be survival, as they are facing a significant period of reduced or even non-existent customer traffic due to the construction delays. Their priority would be to maintain cash flow and cover any essential expenses until the off ramp is completed and their customer base is restored. Prioritizing profit, market share, unit volume, or social responsibility would likely be less effective or even detrimental in the short-term.

For Years,a Local "Greasy Spoon" Diner Had Customers Lining Up