Which of the following is the MOST IMPORTANT aspect conveyed by the American Express brand?

Question

Quizplus · Accepted Answer

The American Express brand is primarily associated with differentiation and an image of quality. This is evident from their advertising campaigns that focus on the exclusivity and benefits that come with owning an American Express card. While the company's ownership and nonprofit aspect are important considerations, they do not necessarily convey the most important aspect of the brand. The international experience and patent for its service are also important, but they are secondary considerations in relation to the brand's core message.

Which of the Following Is the MOST IMPORTANT Aspect Conveyed