The four steps in the sequential process of building the brand equity pyramid include: (1)developing positive brand awareness; (2)establishing a brand's meaning in the minds of consumers; (3)__________;and (4)creating an intense,active,and loyal consumer-brand connection.

Question

Quizplus · Accepted Answer

The third step in the sequential process of building the brand equity pyramid involves eliciting the proper consumer responses to a brand's identity and meaning. This step is necessary to create a strong and favorable association between the brand and the target consumer. It involves creating a unique brand identity that sets the brand apart from its competitors and elicits the desired emotional, cognitive, and behavioral responses from the target audience. This step is critical in establishing a strong brand equity, which in turn leads to an intense, active, and loyal consumer-brand connection.

The Four Steps in the Sequential Process of Building the Brand