Figure 11-6 above shows the sequential process of building brand equity."A" represents the first step,which is to __________.

Question

Quizplus · Accepted Answer

The first step in building brand equity, as represented by "A" in Figure 11-6, is to develop positive brand awareness. This involves establishing a brand's presence in the minds of consumers and creating familiarity with the brand name and attributes.

Figure 11-6 Above Shows the Sequential Process of Building Brand