The pairing of two brand names of two manufacturers on a single product is referred to as

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Co-branding refers to the practice of using two brand names of two manufacturers on a single product. This strategy allows both companies to leverage the strengths of their respective brands and create additional value for customers. Examples include the partnership between Nike and Apple for the Nike+ iPod and the partnership between Samsung and Harman Kardon for the AKG headphones that come with some Samsung smartphones.

The Pairing of Two Brand Names of Two Manufacturers on a Single