Despite the success of its Pentium chips,Intel faced a major threat from competitors like AMD's K6 chips that were cheaper and better placed to serve the emerging low-cost PC market.Intel wanted to protect the brand equity and price premium of its Pentium microprocessors,but it also wanted to avoid AMD gaining a foothold into the lower end of the market.So it created Celeron as a cheaper,less powerful version of its Pentium chips to serve this market.This is a notable example of a __________.

Question

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This is a notable example of a fighting brand strategy, where a company creates a cheaper, inferior product to fend off competitors without diluting the brand equity of its main product. Intel created Celeron to compete with AMD's K6 chips in the low-cost PC market, while still maintaining the premium brand image of Pentium.

Despite the Success of Its Pentium Chips,Intel Faced a Major