Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)
A)unsought product/service.
B)shopping product/service.
C)convenience product/service.
D)specialty product/service.
E)support product/service.

Question

Quizplus · Accepted Answer

Unsought products/services are those that consumers do not actively seek out or want until they have a specific need for them. These types of purchases are infrequent and often require comparison shopping. Burial insurance is an example of an unsought product/service, as most people do not think about purchasing it until they have a loved one who has passed away.

Very Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing