A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,__________,are distributed through the same type of outlets,or fall within a given price range.
A)are made of similar components
B)require high levels of R&D
C)are sold to the same customer group
D)made from the same formulations
E)have one SKU number

Question

Quizplus · Accepted Answer

A product line is closely related to a class of needs and is sold to the same customer group. The other options, such as similar components, high levels of R&D, same formulations, or one SKU number, may or may not be true for a product line but are not defining characteristics.

A Product Line Is a Group of Product or Service